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Branded Materials and Templates for UC CalFresh Programs

UC CalFresh Branding Guidance

UC CalFresh Wordmark (logo)

      • Please begin to integrate the new UC CalFresh wordmark for all UC CalFresh documents, social media, web pages signature blocks, etc.
        • Documents already in circulation should be updated with the new UC CalFresh wordmark prior to re-printing or revising.
        • It is best practice to refer to the UC CalFresh website to ensure your program is using the most current standardized form(s), such as NARFs, teacher enrollment forms, etc. Please do not dispose of any item if the only change that needs to be made is the wordmark (logo)
      • Beginning October 1, 2016, the new UC CalFresh wordmark will appear on Nutrition Education Reinforcement items (NERI) ordered for your UC CalFresh county program by the UC CalFresh State Office.
        • All NERI currently on hand should be utilized first prior to re-purchasing or acquiring new items due to the logo modification. Refer to UC CalFresh Program Directive 2012-04 for additional information on the purchase of NERI.
      • UCCE County UC CalFresh Programs are to begin working with UC ANR to update the webpages to include the new UC CalFresh wordmark and proper identification of the UC CalFresh Nutrition Education Program.
        • UC CalFresh Webpages must include the new UC CalFresh wordmark, the required SNAP-Ed civil rights and funding statements and the CalFresh outreach information (see below). This is also available in the SNAP-Ed Guidance.

UC CalFresh Templates

      • Any UC CalFresh branded documents must include the use of UCOP colors, and font, new UC CalFresh Wordmark, and other required information including the CalFresh Outreach statement, civil rights, and funding statements
        • Counties should not be using items that are not branded appropriately or that diverge from UC CalFresh and/or UC ANR branding guidelines.

Downloading other Materials

      • Effectively immediately, all downloaded materials must have a disclaimer noting the permission to download and appropriate attributions prior to use and/or making copies for distribution
        • Materials containing commercial branding, such as from a food company, contain logos or visuals suggestive of a commercial brand may not be used or distributed to SNAP-Ed Nutrition Education participants


Please contact the UC CalFresh State Office or call 530-754-7794 with requests for branded materials or if your program would find a particular type of branded material useful and it is not already available.

Guidelines for Duplicating or Editing SNAP-Ed Materials

      • If the materials will be reproduced as is, nothing needs to be done.
      • When changes or additions are made to the content or design of SNAP-Ed materials, the SNAP and USDA Logos must be removed and the following statement must be added:
"Adapted from the U.S. Department of Agriculture, Supplemental Nutrition Assistance Program. USDA Does not endorse any products, services, or organizations. Provided by UC CalFresh"

      • If the name or logo of any organization or company is added to the document, the SNAP and USDA logos must be removed and the following statements must be added:
"Adapted from the U.S. Department of Agriculture, Supplemental Nutrition Assistance Program. USDA Does not endorse any products, services, or organizations. Provided by UC CalFresh"

NEW! Nondiscrimination Statement Use

The nondiscrimination statement lists all of the prohibited bases for discrimination contained in the USDA Civil Rights Policy Statement. Materials that should have the nondiscrimination statement included in print (e.g., brochures, newsletters, education curricula, etc.) and non-print (e.g., videos, websites, etc.) forms of communication. Documents developed, adapted, or reprinted by State and Implementing Agencies receiving financial assistance from FNS must have the following shortened nondiscrimination statement:"This institution is an equal opportunity provider." When used specifically for SNAP-Ed.  In general, anything that features USDA Logos, such as MyPlate, or communicates SNAP-Ed programming information, including times, dates, and locations as well as objectives and outcomes of classes or activities, falls into this category. Moreover, all communication must comply with Section 508 (meet accessibility standards) and all applicable civil rights laws, regulations, Executive Orders, and policies (see http://www.section for relevant information).

The nondiscrimination statement should be made available in English or Other languages appropriate for the local population served or directly affected by any USDA program or activity. FNS Nondiscrimination Statement

English (Full statement)

Spanish (Full Statement)

SNAP-Ed State and Implementing Agencies are required to notify applicants with disabilities and limited English Proficiency (LEP) persons of their right to free language assistance and accommodations and proved free language assistance and accommodations upon request.

The nondiscrimination statement is not needed if a document meets the following criteria:

      • Is not funded by USDA/SNAP-Ed;
      • Only contains content that provides general information for the publis (examples are menus, calendars, and recipes); and
      • has no SNAP or SNAP-Ed program information or references to SNAP application or eligibility

When in doubt about proper usage of the nondiscrimination statement, refer to your regional SNAP-Ed Coordinator.

Edits and Size Requirements

Additions, edits, or deletions to the Civil Rights statement are not allowed. The minimum font size for nondiscrimination statements for brochures is 8 point. for all other printed materials and web pages, the statement must be legible. Use of a smaller font size must be approved by FNS CRD in writing.


Should be provided to SNAP as a funding source on newly developed and reprinted materials. FNS recommends the following statements:

English: "This material was funded by USDA's Supplemental Nutrition Assistance Program - SNAP."

Spanish: “Este material se desarrolló con fondos proporcionados por el Supplemental Nutrition Assistance Program (SNAP en inglés) del Departamento de Agricultura de los EE.UU. (USDA siglas en inglés).”

SNAP-Ed Guidance Appendix D

For more information regarding Educational Materials, and guidance on nondiscrimination please see the 2018 SNAP-Ed Guidance Appendix D. Notes and Educational Materials beginning on page 184. or visit the USDA website

Combined Statements

[SNAP-Ed Funding statement, Civil Rights statement and CalFresh Outreach information]:

English: This material was funded by USDA's Supplemental Nutrition Program - SNAP, known in California as CalFresh (formerly food stamps). These institutions are equal opportunity providers and employers. CalFresh provides assistance to low-income households and can help buy nutritious foods for better health. For CalFresh information, call 1-877-847-3663.

Spanish: Este material se desarrolló con fondos proporcionados por el Supplemental Nutrition Assistance Program (SNAP en inglés) del Departamento de Agricultura de los EE.UU. (USDA siglas en inglés).CalFresh provee asistencia a hogares de bajos ingresos y puede ayudar a comprar alimentos nutritivos para una mejor salud. Para información sobre CalFresh, llame al 1-877-847-3663.

UC ANR Non-Discrimination Statement

UCCE county programs must also include the UC ANR non-discrimination statement. Download the most current statement for Single Page Flyers (English and Spanish) here.

Graphic Elements

UC CalFresh Wordmark and Graphic Assets Package (logo)

This package contains the following versions of the UC CalFresh Logo

      • SVG Format: Export from Illustrator
      • PDF Format: Opens in any application that supports pdf format
      • EPS Format: Opens a vector image in Adobe Illustrator
      • PNG Format: Preferred format for web use


Primary Colors

    • The Primary colors are Pantone 299 (blue) and Pantone 116 (gold). These colors should be predominantly used in all materials created for UC CalFresh programs.

Secondary Colors

    • These colors allow greater flexibility in use while retaining a distinctive identity. By limiting promotional materials and branded documents to these primary and secondary colors we can encourage recognition and consistency of the UC CalFresh brand.


Primary typeface

    • Arial: This contemporary font is designed to perform well on the screen and at small sizes.
    • Lucinda Sans: As a secondary typeface this may be also be used




The templates below comply with the guidance outlined above. UC CalFresh Programs are encouraged to use these branded templates to ensure consistency and recognition of the UC CalFresh brand and it's programs.

This package contains the following general Microsoft Office templates for Word and PowerPoint as well as other sample branded documents such as an agenda, certificate of completion, flyers, conference poster and binder cover.

UC CalFresh Branded Templates

Photography and Digital assets


When selecting photos and graphics for your project keep in mind that one of the Civil Rights Components is public notification, which requires that photos and graphics reflect diversity. Never use any participant photos without permission (signed photo release) and/or appropriate attribution.

Photo Banks

These links will provide you with images and graphics that meet the civil rights compliance of public notification and diversity

UC Office of the President (UCOP)

An account is required and can be created for access to this photo bank

USDA Photo Gallery

USDA - Other Sources

ANR Photo Repository

USDA Assets and MyPlate

Additional Resources

UC ANR Nutrition Education Branding Toolkit

Questions please contact the UC CalFresh State Office or 530-754-7794